Ozdisan Elektronik, the leading Turkish brand in electronics component distributorship, is the distributor of many active and passive electronics components. We visited the Izmir Branch of Ozdisan, which undertakes sales activities in the Aegean region. Izmir Branch, which has been continuing its activities for 20 years, meets the needs of its customers with its nine employees. We had a pleasant conversation with Izmir Branch Manager Muzaffer Akisikoglu and talked about their activities in the Aegean region.
Can you please introduce yourself?
I was born on November 10, 1984 in Izmir. I am happy to live in the Aegean region. I graduated from the Department of Electricity at Suleyman Demirel University. I have played handball professionally for 10 years.
How and when did your paths cross with Ozdisan Elektronik?
I actually started at Inform Electronics. I first worked in technical service and sales departments between 2004-2009. Then, between 2012 and 2019 I worked at the sales department at Ozdisan Elektronik. I have been continuing my duty, which I started as Izmir Branch Manager in January 2019, for a year and a half.
What kind of activities are you doing with your team in Izmir? Can you tell us about the business processes there?
There are nine employees in our branch, three of whom are electronic engineers. I regularly do meetings with my colleagues in the sales team during the week and we do daily reporting. Customer visits are also very important. During our company visits, we both convey innovations and offer equivalent products in addition to our existing product range exceeding 150,000. We have also started to organize seminars at universities in our region, where we present both component materials and our company. We held our first seminar at Pamukkale University. We are getting exciting feedbacks. We also pay technopark visits. We will continue our visits by taking the necessary measures in the new normalization process.
As a branch, you are in face-to-face dialogue with the customer. What are the trends in the region?
Ozdisan Elektronik has a 40-year history full of achievements. Our Izmir branch has been in operation for 20 years. I believe that the main values acquired in these processes for Ozdisan are reliability and accessibility in terms of communication. Our customers know that we are behind the products they buy from us and that we are advancing the process in a partnership with them. They always trust us. We are getting positive feedback from many companies about this. Inventory management is one of the most important processes in the electronics sector today. Because, during the manufacturing processes of the products that our customers supply from us, prices and delivery times may change due to the changing supply and demand balance. At this point, I believe that the fact that we are working with ready stock provides a great advantage. We strengthen our customers significantly. They see us as a reliable port.
Do you offer technical support as the branch?
We have a specific department consisting of field application engineers, especially those who work on Nuvoton processors and products in the IoT group. First of all, we focus on quickly reaching out for any problems that may occur in our region and seeing the problem on the spot. When necessary, we forward the issue to our R&D department at our head office and get support from them. We always stand behind the products we supply.
“Our product range is constantly growing. Every new material means a new customer group, and the transfer of this know-how through visits is an important part of our business.”
One of the processes triggered by Covid 19 was digitalization. We see that sales in the field of e-commerce are increasing and companies are focusing on online field. Ozdisan.com took a successful path in this sense. To what extent does this platform contribute to your processes in the Aegean region?
Our customers who want to shop on installments and be exempt from the shipping fees can choose ozdisan.com. Of course, ease of payment also makes sales easier. Also, the online availability of the system also contributes to the acceleration of processes in our region. This saves time not only for the customers but also for us, by allowing us to make hot sales while we are next to the customer.
So, what kind of activities do you carry out in sales and marketing?
Our product range is constantly growing. Every new material means a new customer group, and the transfer of this know-how through visits is an important part of our business. We are trying to be organized and synchronous in order to reach more customers. We constantly report up-to-date information from the field and create up-to-date data by comparing it with existing historical information. The infrastructure of our company also supports us in this regard. We are a dynamic team, and I am very happy to work with such a great team. We always attach importance to “progress by being solution-oriented”, and prefer to focus on solutions rather than problems. Also, one of the most important contributions of this is that our system provides us with a network. In this way, we can find the opportunity to reach every registered customer. The fact that our customers have quick access to a lot of information about the products we provide has also become a distinctive advantage for us. Our customers can quickly view our online stocks, prices, datasheets, as well as equivalent product information. In addition, keeping everything registered in the system offers great convenience and transparency. You can check when and how much you bought an item and compare the prices when you make another purchase.
Can you tell us about your short- and long-term plans?
We want to complete our university seminars in our region in 2020 and 2021. Our primary goal is to talk to students about new ideas and projects, as well as to introduce our products and company to them. Our main goal is to continuously increase our service quality by developing our existing customer portfolio in the Aegean region and to reach every point that needs electronic component materials.
Which product groups of yours have been in more demand in recent years?
We carry out important activities in PCB and PCBA fields. With the presence of board placement lines within our DMY group and our component material stock, we offer turnkey solutions to our customers. We enable companies to save significant time and money in purchasing processes.
Which sectors have you been selling products mainly for?
We work with many machine manufacturers, especially those in the white goods industry, military and defense industry, and meter manufacturers.
