We met with Russia Office Manager Waldemar Burchart from Fuji Electric, which guides the global market with its products in the field of electronics and designs the products of the future and talked about the company's future plans. Burchart, who is also in charge of Fuji Electric Türkiye, talked about the company’s management policies and explained their cooperation with Ozdisan Elektronik.
Can you tell us about Fuji Electric?
Fuji Electric was founded in 1923. We started our operations as a capital and technology company, as the result of the partnership between the Japanese Furukawa Electric and the German Siemens AG companies. With our global manufacturers, we offer a wide range of products ranging from the smallest IGBT modules to the largest power generation systems in the world. Based in Tokyo, Japan, our company has a 90 years of reputation and experience in engineering and innovation around the world.
Can we get information about your activities in the global market? What are your product groups? Which are your priority markets?
With our innovative works in electrical and thermal energy technologies, we are developing repeatable and sustainable products that maximize energy efficiency. Our products include power electronic systems (factory energy management systems, uninterruptible power supplies, transformer equipment, magnetic switches), power and new energy systems (steam turbines, geothermal energy generation systems, complete cells), electronic products (IGBT modules, silicon carbide modules, power mosfets), food and beverage distribution (freezers and refrigerated display cases, glass and pet bottle vending machines, vending machines for food and other products). Our priority markets, on the other hand, are China and Asia.
So, what does Fuji Electric promise to its customers?
At Fuji Electric, we promise to establish relationships that instill trust in our customers. Our mission is to encourage innovation and produce environmental friendly solutions. We met with Russia Office Manager Waldemar Burchart from Fuji Electric, which guides the global market with its products in the field of electronics and designs the products of the future and talked about the company's future plans. Burchart, who is also in charge of Fuji Electric Türkiye, talked about the company’s management policies and explained their cooperation with Ozdisan Elektronik. Our management policy can be defined as contributing to the production of responsible and sustainable products with the innovations in our energy and environmental technologies, achieving further growth with our global business expansion, and respecting the different ambitions of our employees to maximize our strength as a team.
“Our mission is to encourage innovation and produce environmental-friendly solutions.”
Can you provide information about your global customers and local distributors?
I can’t share any names as this information is confidential, but I can say that we are working with many companies in the global markets.
What are your comments about your competitors?
The products we produce with our own technology are of similar quality to rival products in terms of their performances. We do not make comments on our competitors as we produce strategic products.
So, how do you assess the situation of the sector in recent years?
Power semiconductor discrete power module integrations showed a growth of 3.9% in 2016 and 7.5% in 2017. Revenues from discrete and power modules increased by 5.3% in 2016 and by 8% in 2017. Revenues from power integrations increased by 2.8% in 2016 and by 7.1% in 2017. The developments in the electronics sector are affecting global companies like us in a positive way and this momentum will continue rapidly.
What are your expectations about the future of your industry? Which areas will you focus on as Fuji Electric?
The overall power semiconductor market continues to grow rapidly. At Fuji Electric, we primarily aim to pursue innovation in energy and environmental technologies and continue to create high value-added, environmentally friendly products and systems that ensure the stable and maximum efficiency of energy use. Also, we will expand our energy and environmental related businesses worldwide and work in harmony with the constantly changing environment. Most importantly, we will contribute to the realization of a responsible and sustainable society. We adopt the motto of “Being enthusiastic, ambitious and sensitive". As a company, we will benefit from the collective power of our diverse employees, with the goal of global business expansion and continuous growth.
“We offer a wide range of products ranging from the smallest IGBT modules to the
largest power generation systems in the world.”
Can you tell us about your cooperation with Ozdisan Elektronik?
We have a long-standing cooperation with Ozdisan. Türkiye is a market that we attach importance to. We know all the customers in this market. We also pay regular visits to discuss on the projects. These visits are made 3 or 4 times a year. We discuss on technical support and project details with our customers and create solutions to their challenges. We also organize a “distributors seminar” once a year. Like our other distributors, Ozdisan regularly attends these seminars as well. We have a commercial relationship that is continuing and developing with confidence every day.
