PROJECT MANAGER
Ozdisan Elektronik, the first company that comes to mind when it comes to electronic components in Türkiye, has been a distributor of many active and passive electronic components in many fields such as power semiconductors, passive components, electromechanical components, LCD & TFT displays, batteries, power supplies, adapters, electronic printing circuits, radio frequency and LED lighting for 41 years. It brings together global brands with the electronics sector. Ozdisan meets the component requirements of the technological products developed by its customers with more than 100 brands that it represents today. We talked about the company’s services in the project area with Ozdisan Electronics Project Manager Halil Ibrahim Senesen, who said that they have a team that knows very well what their customers want.
Can you please introduce yourself?
I was born in Adana in 1982. I spent my childhood, adolescence and my life until university in Adana. I graduated from the Department of Electronic Engineering of the Faculty of Engineering and Architecture of Bursa Uludag University in 2007. I graduated from the MBA Degree program of California State University, Fullerton in 2008 with the desire to study abroad, which was my teenage dream. After completing my military service in 2009 I joined Ozdisan Elektronik family. I have been in this family for more than 12 years.
What kind of activities are you doing with your team? Can you tell us about the business processes there?
As a project team, we offer our customers electronic card, or PCBA, solutions consisting of PCB, electronic component and typesetting production. We offer support with our team of 10 people from 4 different departments in the process that includes receiving orders, exporting them, supplying and producing the products, and delivering them to our customer's warehouse. We are trying to manage this process smoothly together with our field application engineers, sales engineers, production supervision chiefs and sales support staff. We are in constant contact with our project team from the beginning to the end of the project, in order to find the right products for our customers and deliver these products at the desired time. These services we offer allow us to deliver our products to our customers without any problems and just in time. What differentiates us from our competitors is that we manufacture samples before mass production, in order to minimize the potential issues we may encounter while delivering the right product to our customer.
What kind of advantages you offer to your customers?
The demand for our project team has increased even more today, despite all the negativity we are experiencing. The fact that the factories do not manufacture in full capacity during the pandemic we are experiencing also results in delivery issues. In addition, the studies carried out to increase the efficiency of the machines brought by Industry 4.0 and the widespread use of 5G technology (faster data exchange) developed to support these studies, the increase in the use of electric vehicles, and the fact that some large manufacturers are investing in medical devices such as respirators and thermometers have caused a large portion of the produced electronic components to shift to these fields. This has negatively affected the availability of materials for other electronics manufacturers.
The production time of each electronic component on the PCB varies due to the supply of raw materials. The challenges in the supply of very small products on high-cost boards affect the inventory costs of other products in an upward direction. Failure to make proper planning regarding the products can result in massive financial damage to manufacturers, as well as even bring medium-sized companies to the point of bankrupt. As a project team, we want our customers to concentrate on their projects. Since we know that their time is very valuable, we ask them to leave any issues such as board production and timely materials supply to us. We strive to provide our customers with the right products, in line with the standard delivery time and competitive prices, with our experienced field application and sales engineers who are experts in their fields, as well as to make the right planning together with our customers and deliver the products just in time. We are a team that is into technology, follows technology and knows what our customers want. We offer support to our customers in order to meet their component requirements for technological products they developed with our global distributorship network and to produce value-added products that will attract not only the Turkish market but also the global markets.
Can you give information about your new projects?
Our projects related to respirators, thermometers, electric vehicles (tractors, cranes, horse cabs, bicycles), scooters, electronic contactless doors, soap dispensers, napkin holders, wireless communication projects (IoT), smart buildings, smart caravans, inverters, small household appliances and smart remote-access teacher’s boards and pens are on our agenda.
Which sectors did you mainly complete projects for during the pandemic? Can you share some examples?
During the pandemic, companies producing technological products turned to medical devices in particular, while some of them started to produce electronic devices in order to prevent the transmission of the virus. We are currently producing a respirator of a well-known brand in Türkiye and around the world. We also work with companies that produce fire meters in high quantities during these periods when many of the global requirements are not fully met yet. In terms of the necessity of working from home and being hygienic, people have increased their interest in small household appliances. Therefore, manufacturers such as bread makers, razors, blenders, cooking machines and coffee makers are also prominent. We also work intensively with companies that manufacture contactless smart electronic cards that operate with different sensor groups, eliminating electronic cards such as those for doors, soap dispensers, napkin holders, disinfectants, bells, and elevator buttons that are subject to high contact. We have seen that the scooters are very effective over short distances. People prefer scooters instead of crowded public transport, especially on rainy days. There are increasing demands in this area as well. We are in close contact with several manufacturing companies. During this period when face-to-face education is reduced, the boards and pens that teachers draw and write on while explaining the course subjects are also among our fields of production.
Can you tell us about your short- and long-term plans?
In the short term, we will increase the number of our team staff in order to be able to reach and serve more customers in Türkiye. In the long term, on the other hand, we plan to reach out to all companies that do not produce their own products but outsource their production or that do not have sufficient production capacity and offer turnkey services.
Which product groups of yours have been in more demand in recent years?
There is an incredible demand for finished electronic boards (PCBA), which was actually our main focus when forming our project team. With the recent widespread use of IoT applications, demand for wireless communication modules such as GSM (Cavli Wireless, Mobiletek), SUB-1 GHZ (Hoperf, Ai Thinker, Wi-Fi), Bluetooth (Nordic and Raytac), as well as sensor (Seeed, Honeywell) and antenna (Linx) groups has also increased significantly.
Due to the expanding use of electric vehicles, there has been a huge increase in demand for diode and IGBT modules with silicon carbide technology (Ixys and Littlefuse), current transducers (Lem) for high amperage AC-DC measurements, infrared caliper sensors (Excelitas) used in thermometers, which are in high demand, and the Nuvoton branded processors we distribute, during this processor crisis we are experiencing currently. During the pandemic, we have practically understood how important electronic devices were in a human’s life. Even countries such as China and America, which are considered the world giants, were caught unprepared for this period. Even these countries, which hold almost half of the global market, have seen their exports come to a halt. Thus, the countries connected to these countries have also become unable to produce devices. This situation has once again revealed the fact that we can produce our own devices without being dependent on foreign countries.
