Maintaining its leadership in components supply in our country, Ozdisan Elektronik is representing the world’s leading electronic components manufacturers today. Ozdisan, which opened its Ankara branch in 1998, offers products and solutions to companies, technoparks and R&D organizations in the region. We met with Ilhan Icinak, the Manager of the Ankara Branch, who stated that Ozdisan Elektronik’s name creates trust in customers, to discuss the branch’s activities.
Ilhan, can you please talk about yourself a bit? When did you start working at Ozdisan Elektronik?
I was born in Ankara in 1971. 3-4 months after leaving the military in 1998, I found out that Ozdisan Elektronik opened a branch in Ankara. The same year, I became a member of this beautiful family. I started my duty with warehouse responsibility. After 1 year in this position, I worked in the sales and marketing department. At the end of 2007, I also assumed the position of Ankara Branch Manager. I feel very lucky and happy to be a member of Ozdisan Elektronik for many years.
What are your general activities as a team at Ozdisan Elektronik Ankara Branch? Can you tell us about the business processes there?
Our team in our branch consists of 9 people. We are working together with a friend responsible for the LED technologies department, 4 friends responsible for component sales, 2 friends responsible for manufacturing, planning and shipment, and a friend in the pre-accounting department. As a branch, we are carrying out customer and product-oriented activities with our colleagues who have been working together for many years and our new LED technology expert colleague who has recently joined us. While carrying out our activities, one-on-one customer visits and solving our customers' needs in the shortest and most appropriate way are indispensable for our company. We are continuing our works in coordination with our headquarters, product and technical support department managers and staff from other departments. We carefully fulfill the requirements of working as a team with the opportunities and advantages offered to us by Istanbul headquarters. We continue our works with a clear goal, a solid system, support, solidarity, perseverance and determination.
“Our customers are able to easily access all kinds of information, documentation and technical support on our products”.
As a branch, you are in face-to-face dialogue with the customer. What have you observed?
As the Ankara branch, we have been offering solutions for our customers' electronic typesetting card (PCBA) works for many years. I can say that we are working at an intensive pace as a branch. Our team uses their know-how and experience in a way that benefits our customer from the beginning of the project of a product to the manufacturing process. We ensure the continuity of our relations, with customer visits and meetings.
Do you also provide technical support to your customers?
Ozdisan Electronik's name creates trust in our customers. Our customers are able to easily access all kinds of information, documentation and technical support on our products. I would like to point out that we are in constant contact with our Technical Support Engineering department. By sharing all kinds of product information, hardware, design, experience and know-how with our customers and the R&D engineers of the companies, we make them feel that we are always by their side.
What are your principles about sales and marketing? What kind of road map are you drawing for your team at this point?
Ozdisan Electronik’s 40 years of experience translates into know-how, experience and strength in the sector. I believe that all employers and engineers in our sector, apart from our colleagues, know this very well. As a branch, we strive to represent Ozdisan Elektronik in the region in the best way, by recognizing the products of all competing companies in the sector with a team that trusts itself, its company and stands behind its products.
How do you benefit from ozdisan.com when selling your products? What are the customer’s opinion on this platform?
With the increasing importance of digitalization in recent years, many brands have started to open to online world as well. Ozdisan.com, established with a huge investment, allows us to position ourselves in a very different position from other players in the industry. With this platform, our customers can access all the product, price and stock information they need faster and easier. In this way, they can make their own manufacturing processes easier and more measurable.
“We carefully fulfill the requirements of working as a team with the opportunities and advantages offered to us by our company.”
Which product groups of yours have been in more demand in recent years?
Türkiye has been working very intensively on the defense industry, medical devices and high value-added electronic machines and devices for the last 10 years. Especially in our Ankara branch, we offer products and solutions to technoparks, R&D centers and technology companies serving in these sectors. We are living in a period when technology is developing much faster and technological products are adapting to the sectors very quickly. RF products, Wi-Fi, Bluetooth and smart automation systems are now needed in almost every device. As Ozdisan, we act as a solution partner for the sectors that manufacture technological devices, as well as for the companies that need these products. We assess their requirements with our expert staff and determine the most optimal products that can be used in their projects.
“Our team uses their know-how and experience in a way that benefits our customer from the beginning of the project of a product to the manufacturing process.”
