Savior Automation, which differentiates with its motto of ”Your solution partner in industrial automation”, raises its success bar each day with its services in the fields of automatic control, motor control and motion control, as well as turnkey projects that it offers to the sector. We visited Savior Automation and Savior Solar General Manager Mehmet Celal Sahin at his office. We talked with Mr. Sahin about the general condition of the sector, the services offered by Savior brand, and its future.
Could you tell us a bit about yourself?
I am a graduate of Istanbul University Faculty of Economics. I started my working life in 1984. I have had serious experience, especially in the computer sector. I joined the DMY Holding family as a member of the executive board. After 2 years, I started managing Savior Automation.
Can you also tell us about your ties of affection with Ozdisan Elektronik?
Savior Automation was operating as a department at Ozdisan when it was established in 2010. It proved its success over the years and decided to continue its activities as a separate company. Our ties of affection dates back to those years. The sector we are in has a well-established structure in which powerful actors with large capitals operate. We are a player in a large market that will grow even further in the future. That's how we define ourselves. Of course, we believe that there is still a long way to go.
In which areas are the projects that Savior Automation mainly focuses on?
On the automation side, the segment we are targeting is actually the entire industry. We have customers from all sectors. Food industry, iron and steel, construction, cement, plastic, textile, building automation... All our devices cater to the entire sector. In addition, we have completed highly successful projects in the marine and ventilation sectors. In the field of building automation, the building management system of the “Agaoglu Maslak 1453 Project”, consisting of 2 stages and 22 blocks, was completed by Savior Automation as a turnkey. On the application side, on the other hand, we plan to focus even more on the machinery field this year. We have quite successful products that we import and have proven ourselves in the sector. We offer these products only to companies that can complete their applications successfully.
”We see that this sector will grow even more in the coming years with the right policies.”
Over the years, Savior Solar has also emerged as a separate brand. Can you also explain this process?
Savior Automation and Savior Solar differ from each other in terms of the markets they serve for, as well as the products and services they offer. That’s why this separation was necessary. It was not possible to manage these two units under a single roof. The sales approach of the solar department and that of the automation department are quite different. The “solar” business area is a newly developing field in Türkiye. Therefore, the investments are also different. It’s also on the rise for the last 5 years. The number of investors who will invest in this business in Türkiye is too many. We see that this sector will grow even more in the coming years with the right policies.
Who are your main customers in the Solar field?
Our customers on the Solar field are of two types actually. The first, our dealers who buy from us in bulk the related products we imported, and carry out their own applications or directly resell them. The second, on the other hand, our direct project, application and EPC (Engineering Procurement and Construction / Engineering, Purchasing and construction-Trusteeship) activities that we cannot perform through dealers. On applications side, our customers can include households or factories. We have carried out successful applications to buildings whose roofs are large enough and accessible, to villas, as well as to the facilities such as animal shelters. We have implemented projects for irrigation areas in the fields. We also produce very successful solutions in areas that need energy, but where energy transmission from the grid is difficult. Because, walking with the companies that can do their engineering properly also allows us to achieve more successful results. We have to provide guarantees on the products we sell. We offer 2 year guarantees. In addition, we offer repair services and respond to customer calls received through our technical support line. Sometimes our customer may want to ask about a number of parameters when applying the products. We also have an obligation to keep parts for projects more than 2 years.
“We are producing very successful solutions in areas that need energy but where energy transmission from the grid is difficult. We have carried out successful applications to buildings whose roofs are large enough and accessible, to villas, as well as to the facilities such as animal shelters.”
How many people your team consists of?
There are currently 52 people. Our activities are intensive especially in Ankara, Istanbul, Izmir and Bursa.
Could you also tell us about the services you offer to companies?
We divide our customer base into three. The first is the machinery manufacturers that we call “OEM”. Among them are the companies that produce CNC machine tools. We provide services to them directly. The second group includes the end users. We also provide services to large factories with automation teams in this field. In the third group, on the other hand, there are companies that directly purchase the products we imported and implement them in their own projects. These companies sell our products to their customers with value-added services. We do not sell our products to any company whose know-how and capacity we think will remain weak at the application point. Because, working with companies that can do their engineering properly also allows us to achieve more successful results. We have to provide guarantees on the products we sell. We offer 2 year guarantees. In addition, we offer repair services and respond to customer calls received through our technical support line. Sometimes our customer may want to ask about a number of parameters when applying the products. We also have an obligation to keep parts for projects more than 2 years.
Let's talk a little about the situation of the automation sector. How do you assess the current situation?
The sector is changing its structure that it is used to very quickly. We are currently in such a process. The computers also involved in the production processes. Along with the software, a number of functions and processes are combined. You can now control the settings remotely that you previously made with machines, switches or other manual contacts. In other words, you can now remotely connect and do the job that you used to have to do by going next to the machine. This is a great thing. When we take into account the advantages that Industry 4.0 promises for the future, we can say that the sector will develop quite quickly.
“As long as we provide the right services and products to the sector on time and support our customers perfectly, our path will be open. To be honest, I expect that we will grow even more each year.”
In the automation sector, everyone is talking about industry 4.0. How do you, as a company, follow these developments?
First of all, if you want to exist in the market, you have to follow the developments closely. Developments turn into “standards” over time. The companies that cannot adapt to this will derail eventually. However, we should also accept that... The entire sector cannot become compatible with Industry 4.0 overnight. This is an ongoing process. There are thousands of machines currently running on the market. Even some products specific to the transition stage come out. Over time, they will become more integrated. Both the manufacturers of the products we represent and our customers adapt to the developments in the sector. Contrary to the popular opinion, machinery is one of the most important export items of Türkiye. In other words, the local market is not shrinking, but growing each day. When we look at the machinery sector closely, we can see many companies with achievements on a scale that will surprise many. There are even companies that sell a machine that costs 100,000 euros in Germany, for 50,000 euros in our country. We also export machinery to the countries that are behind us. Of course, we cannot produce some qualified machines such as servo motors and we have to import them. However, we cannot ignore the successful companies in the sector either. As for our own brand, there is no recession on our side. We are a part of a market that will grow further. As long as we provide the right services and products to the sector on time and support our customers perfectly, our path will be open. To be honest, I expect that we will grow even more each year.
Will there be a new project or area that you will focus on as Savior?
We have developing product ranges. We started working with the Eurodrive brand last year. We are seeing a serious increase in our sales this year. The participation of new brands in the Savior family is on the agenda. We also want to get into the robot arm business. We are waiting for the formation of the appropriate ground in this field. We have successfully completed several solar lighting projects for municipalities. There will be more of these to come.
The Brands We are a Distributor Of
● Panasonic
● Danfoss
● Weintek
● General Electric
● Trio
● KTI
● Hiwin
● Eura Drive
● Sesame
● Waaree
● Talesun
● Growatt
● Silicon CPV
