With the global technological developments recently, there has been a great increase in the use of smart devices, internet and social media. The increase in shared videos and photos, search engine registries and articles has led to accumulation of data with it. The correct processing of data has also revealed a concept that we call “Big Data”. Big Data refers to data with increasing volumes and more variety that reaches higher speeds daily. In the formation of Big Data, there is the influence of 5V, which are called variety, velocity (speed), volume (data size), verification and value. With the widespread use of internet by companies, institutions and people, the circulation and processing of these data is happening at a great speed. It is necessary to organize the accumulated data, categorize it and use the right data in the right areas. At this point, the development of programs that make adjustments with the principle of communication between machines has enabled the effective use of Big Data in many fields. The benefits that companies will provide from Big Data will become more critical in the near future. Companies that keep up with this technology revolution will see great improvements. With the efficient use of Big Data, companies now know when customers will want to buy certain products and how to make their operations more efficient.Büyük Veri sayesinde öngörebilecek.
Big Data and Privacy of Personal Data
Big Data contains a lot of information about personal life. Users on social platforms make posts containing their personal information, photos and private lives. When the data of millions of users on these platforms is analyzed, an attitude that ignores personal privacy may be exhibited. The main factor in people sharing their data on social platforms is the consent of the user. In cases where the users do not give consent and do not deem it appropriate, the necessary legal sanctions can be imposed. As a requirement to protect the confidentiality of personal data, companies obtain explicit permission to access personal information. Issues such as collecting, processing and transferring this information to third parties without the consent of the person are classified as violations of fundamental personal rights.
The benefits that companies will provide from Big Data will become more critical in the near future.
The Impact of Big Data on Some Sectors
Health
In the healthcare sector, everything should progress correctly and quickly. With data-driven medicine, a large number of medical records and image analysis such as patient records, treatment plans and prescription information can be recorded with Big Data. Healthcare organizations that use Big Data effectively can predict many aspects and events in patient care and intervene in a timely manner or develop alternative methods for these events.
Education
Big Data can also be used for the scheduling of educational systems and the development of studies to be carried out. As a result of the analyses, the education levels of the students can be determined and the process can be followed up. After analyzing the student’s condition, the correct method is selected and a more accurate result can be applied in the student’s development along with the teacher's support.
With Big Data, e-commerce websites can track which products their visitors look at, which product they buy, their clicking behaviors and for how long they show interest in their campaigns.
E-commerce
With Big Data, e-commerce websites can track which products their visitors look at, which product they buy, their clicking behaviors and for how long they show interest in their campaigns. With this collected data, the managers can have more detailed information about their visitors. In this way, they can understand and interpret what their customers want much better. Thus, they can offer customized opportunities to their potential customers.
Banking
The management of large amounts of data obtained from many sources by banks has become increasingly difficult. Big Data provides important insights and allows financial institutions to provide fast solutions in their relations with their customers. Big Data also helps to reduce possible risks and frauds with the innovative solutions it offers to banks.
Public Organizations
When public organizations can use the data they have correctly and effectively, they can make very important improvements in many fields such as crime prevention, traffic management, managing institutions and conducting services. Organizations that can turn the opportunities offered by Big Data to advantage offer faster solutions.
